Careers

Media & PR Manager

Company: Fujin Consulting (UK)

Job Title: Media & PR Manager

Location: Remote

Employment Type: Part-time.

Hours: Average 2-4 hours a week (flexible).

Salary: Ksh 3,000 per month.

About Us

Nestled along the pristine coastline of Kenya, Villa Mashariki is a private sanctuary that redefines luxury and serenity. Designed for the discerning traveler, our villa offers a blend of luxury, authentic African charm, and world-class hospitality.

As we expand our global presence, we are seeking a dynamic Media & PR Manager to lead our digital storytelling and public relations strategy, capturing the essence of the villa and sharing it with the world.

Role Overview

The Social Media & PR Manager will oversee the creation and execution of our social media and public relations strategy. You’ll be responsible for building an aspirational online presence, growing engagement across all platforms, and managing media relations that align with our luxury positioning.

A keen eye for aesthetics, strong communication skills, and a deep appreciation for high-end travel and African culture are essential.

Key Responsibilities

Social Media Management

  • Develop and implement a comprehensive social media strategy across Instagram, Facebook, TikTok, Pinterest, LinkedIn, Threads, and X.

  • Create visually engaging, story-driven content that captures the villa’s experiences, lifestyle, and location.

  • Manage a consistent content calendar and brand voice across platforms.

  • Monitor engagement, interact with followers, and grow a high-value audience.

  • Leverage platform-specific features (e.g., Instagram Reels, Threads conversations, TikTok trends) to drive brand relevance and reach.

  • Analyse performance metrics and report on growth, engagement, and campaign effectiveness.

    Other:

  • Manage the villa website.

  • Occasionally, post content for affiliated (sports) brands on alternative social media accounts.

Public Relations & Brand Partnerships

  • Build and maintain strong relationships with luxury travel journalists, influencers, media outlets, and brand collaborators.

  • Leverage advertising across other channels within the group.

  • Write and distribute press releases, media kits, and brand stories to secure high-impact placements.

  • Organise media and agent visits, and PR activations that align with the villa’s image.

  • Co-Manage communications to ensure consistent, elegant messaging across all channels.

Campaigns & Content Strategy

  • Plan and execute seasonal campaigns, product launches (e.g., new villa packages or experiences), and destination storytelling.

  • Work with creatives (photographers, videographers, designers) to produce premium, on-brand content.

  • Identify and activate relevant content creators for collaborative campaigns.

  • Stay updated on emerging trends in digital marketing, luxury branding, and platform innovations.

Qualifications

  • Bachelor’s degree in Marketing, Communications, PR, or related field.

  • Minimum 3 years of experience in social media and/or PR within the luxury, travel, or hospitality sectors.

  • Demonstrated success in growing social channels and securing high-quality media coverage.

  • Aesthetically driven with excellent visual storytelling and copywriting skills.

  • Strong understanding of luxury travel markets and brand alignment.

  • Proficiency in scheduling, analytics, and content tools (e.g., Later, Meta Business Suite, Hootsuite, Canva).

  • Confident in hosting and engaging with media personalities and high-profile guests.

Why Join Us?

  • Represent one of Kenya’s most exclusive luxury destinations.

  • Enjoy a creative, high-impact role in a locally recognised brand.

  • A dynamic work environment with networking opportunities.

How to Apply:

Please submit your CV, portfolio (including examples of social media content or press coverage), and a brief cover letter to reservations@villamashariki.com.

Subject line: Application – Media & PR Manager

Fujin @ 2025